Mikkel Rasmussen
Mikkel Rasmussen is a co-founder of ReD Associates, a highly specialized strategy consulting company that uses deep insights to make actionable recommendations for some of the world’s biggest brands. Mikkel is a renowned innovation leader and specializes in insights gained from a synthesis of human science, computer science, and engineering and his work often explores how businesses can build solutions directly from these insights and quickly test their performance among customers and users. Mikkel is a well-known keynote speaker and provocateur reflecting on innovation, business creativity, and the practical application of thehuman sciences. He has written numerous articles and has been featured in Businessweek, The Economist, Financial Times, Harvard Business Review, The Atlantic, The Wall Street Journal, The Washington Post and in BBC radio and TV. His book, The Moment of Clarity, co-written with Christian Madsbjerg and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages. He has graduate degrees in Public Economics from Roskilde University as well as in Innovation Management from Limburg University in The Netherlands. Mikkel was introduced to us by co-investor James Carnes, who worked with him at adidas.